With over 110km of fantastic mountain biking trails combining with a long standing reputation for incredible hospitality, its no surprise that Northern Ireland has literally burst onto the mountain biking scene over the previous few years. This interest has grown exponentially, with journalists from all over the world coming to Northern Ireland to experience the trails.
Here we have listed some useful tips as to how your business can make the most of Northern Ireland's new reputation as a 'must visit' MTB destination.
Meet Mountain Bike Enthusiasts
Before implementing any marketing tactics it is important to recognise and understand who mountain bikers are;
Give people a reason to visit you
Make no mistake, the main reason for MTB trips will be the trails themselves so it is important to give your target market tangible incentives to encourage them to visit your business and/or stay in your accommodation.
Tell people what you've got
If you offer a great service for mountain bikers don't foget to tell them about it. Know your message, highlight your key selling points and make sure you are heard.
Check out some of these 'Best Practice' examples to give you a steer in the right direction.
Keep up to Speed
Northern Ireland's new mountain bike trails present a variety of opportunities for local business. Make sure you are aware of all the various events and/or promotional opportunities arising in 2014.
Help is at hand
The MountainBikeNI.com team is only too happy to provide support to private sector businesses who wish to offer added value to the mountain biking product in Northern Ireland. Please drop us an email to firstname.lastname@example.org for more information!